Mercedes, Texas — On May 17, England Cattle Co. hosted its highly-anticipated sixth annual “Brahmans on the Rio” Production Sale, drawing a strong crowd and national interest to their headquarters in Mercedes, Texas. The elite—100% Polled offering—attracted registered buyers from eight states, both in person and online via Premier Livestock Auctions, and streamed to more than 1,500 viewers online around the world. The weekend was more than just a sale—it was an experience. Over 150 guests enjoyed a full itinerary that included a guided excursion to Mexico, a signature England Cattle Co. beef and Frio Canyon Vineyard wine tasting, and, of course, an unforgettable evening of South Texas hospitality.
Top-Selling Lots:
- Lot 1: Pick of the ECC Polled Maverick 302/9 Spring Calf Crop – $15,000 to Johns Cattle Company (Okeechobee, FL)
- Lot 10: ECC Polled Proud Mary 922/4 (PP) – $15,000 to Tricia Roome (Huntsville, TX)
Volume Buyer: Bigfoot Cattle Company, owned by The Shephard Family of Schattel, Texas, earned recognition as the night’s volume buyer.
Sale Averages by Category:
- 1 Pick of ECC Polled Maverick Calves: $15,000
- 2 Haltered Show Heifers: $10,500
- 1 Herd Sire Prospect (½ Interest): $9,500
- 5 Show Heifer Prospects: $8,900
- 5 Open Replacement Females: $8,750
- 3 Bred Females: $8,000
- 6 Embryos: $3,000/Embryo
- 10 Straws of Semen: $1,250/Straw
A Tribute to Leadership in the Breed: This year’s sale was dedicated to Victoria Lambert, owner of The Brahman Journal, for her unwavering support of the American Brahman breed. Lambert, who was present to cover the sale, was presented with a hand-carved Brahman bull in recognition of her contributions.
Gratitude and Acknowledgments: The England Family extends heartfelt thanks to all bidders, buyers and attendees who made the 2025 event a success. Chris Shivers of Infinity Cattle Services managed and presented the sale with his signature expertise, while Leo Casas of Beeville, Texas brought energy to the ring as auctioneer. Online bidding was made possible through Premier Livestock Auctions.
With a growing legacy and unmatched quality in Polled Brahman genetics, England Cattle Co. continues to raise the bar in the industry.
Visit the online magazine at BrahmanMagazine.com to view candid photos from this premier event!
