From the desk of the ABBA Executive Vice President

Greetings from the ABBA office. The first thirty days of my employment has gone by fast and I am very optimistic about the future of the American Brahman and the ABBA. I want to thank the Board of Directors and the many committees for their outstanding work in 2019 and look forward to their innovative work in 2020.

We have completed the 2019 ABBA E.A.R. Program (National Carcass Evaluation Program). The E.A.R. Program is a comprehensive feeding evaluation of Brahman genetics from a purebred and percentage standpoint, with all individuals being traceable to known Brahman lines. This program is designed to allow ABBA and Brahman breeders to maintain an understanding of how their genetics perform within the beef industry. Key purposes of the program:

  1. Provide a means by which a producer or user of Brahman genetics may capture carcass data in a real world setting to understand the beef producing ability of their cattle.
  2. Provide a competition with reward among ABBA members and Brahman genetic users by using data collected.
  3. Provide real world statistics that help promote the Brahman breed globally to counter long held beef production stereotypes of Brahman cattle.
  4. To increase the value of Brahman genetics by offering an incentive for the commercial user in the form of a cooperative feeding and harvest program.

I want to thank Dr. Joe Paschal – Extension Specialist Texas A&M AgriLife Extension Service, Dr. Tanner Machado – Associate Professor of Meat Science Texas A&M University- Kingsville and Mr. Brad McDougal – Manager Texana Feeders for their continued support of the program. 2020 ABBA E.A.R. nomination packets can be found at

I am excited about the 33rd Annual ABBA National F1 & TBA Brahman Female Sale which will be held on Saturday, March 21, 2020 in Caldwell, Texas. The ABBA F1 Sale consignment packets can be found at under the upcoming sales tab. I look forward to attending the sale and visiting with our Brahman and F1 enthusiast.

As I close my column for February, I want to wish all our Open and Junior Brahman exhibitors good luck at the upcoming shows.

If I can ever help you please feel free to contact me.

See you down the road,

Joe Mask